Director of Digital Media
Edison Cross is responsible for overseeing the Asian Couture Federation's strategy and execution of its digital media. This includes its social media presence across the spectrum of established platforms and the visual content that is published. A key aspect of his role is to foster strategic relationships with the word's leading social media influencers and Key Opinion Leaders. In doing so, this has helped to ensure both reach and engagement with over 10 million followers in aggregate on social media.