top of page


Chief Executive Officer 


As the Chief Executive Officer of the Asian Couture Federation, James Tulley is responsible for day-to-day operations and managing the Executive Office. Commencing his career in law, he then had high-level roles for various investment banks and private banks as head of Human Resources. In this role, he was responsible for key strategic hiring within the corporate finance and client advisory businesses. The latter part of his career saw him undertake the role of COO for Fide Events and Fide Fashion Weeks. In this capacity, he was responsible for executing numerous prestigious events from private dinners to major galas, as well as fashion weeks across Asia. Having lived in Asia for 16 years, he has a deep knowledge of the region and appreciation for the couture and fashion industries.

bottom of page