COUTURíSSIMO announces global launch during Paris' Haute Couture week <br><br>
COUTURíSSIMO has the pleasure of announcing the global launch of our revolutionary site, in Paris, on Sunday 3rd July 2016. This fashion platform will extend the reach of best-in-class couture designers by providing a bridge between couture and consumers.
FASHION DESIGN AMBITION The fashion world, in constant transformation, has a new player: Couturissimo. The international online store aims to provide fashion-lovers with easy access to glamorous clothing, in the spirit of Couture, designed by famous creators. Who is Couturissimo aimed at? Stylish women, well-travelled, addicted to a sophisticated way of life. They appreciate glimmering cocktail outfits and glamorous evening dresses. For them, Couturissimo therefore becomes an incredibly accessible dressing room of their dreams, with clothing ranging from €170 to €800. The bold aim of this committed website is simple: to offer broader access of luxury items, to as many people as possible!
EDITORIAL LINE The creators of the Parisian brand, “On Aura Tout Vu”, Creative Directors of Couturissimo, are responsible for its editorial line and its excellent know-how. On Aura Tout Vu is part of the designers selected for this first season to create their first Couturissimo collection, alongside Songzio, Sébastian Gunawan and Michael Cinco. All creators personally follow the development of their items, made in the “Couture Division”, established specifically by Couturissimo.
The capsule collections are the precise extension of their personal work. Exclusive, they convey the main codes of luxury, by subtly cutting them down: chiselled designs, ultra-feminine cuts, high, demanding level of manufacture, motifs, original embroidery and prints, famous labels, it’s all here!
AVATAR AND « SMART-BOUDOIR » 2.0 Avant-garde innovation: Style Me, is Couturissimo’s virtual changing room. A ground-breaking concept, unique in its type in the environment of online stores, Style Me is based on an avatar developed in collaboration with the legendary Pixar Studios. This “smart boudoir” will be fully functional in the upcoming weeks.
How does it work? In a few single clicks, the customer makes their own avatar, to their own precise measurements. Mobile, it can move and pivot 360° as if you are in front of a mirror. Without going out the house, the customer can directly see how a garment, fits their virtual body. They can experiment with various colours and shapes, while mixing pieces chosen from amongst those listed on Couturissimo. Conveniently, their saved avatar will memorize past orders.. In addition, the customer can discuss this experience via social networks and even send their avatar to their best friends. This fun moment of sharing allows them to get their friends’ opinions and advice.
SIGNATURE x COUTURISSIMO During this 1st edition, four designers are working with Couturissimo. New collaborations will be added over the coming seasons. As a preview, this Parisian show allows people to see several looks from each designer brand Couture collection, followed by the line that each one has designed for Couturissimo.
An Indonesian designer, this design prodigy has graduated from several famous design and fashion schools, as well as the Institute of Design & Merchandising in Los Angeles. He is considered as the best designer in his country.
On Aura Tout Vu.
The designers, Yassen Samouilov and Livia Stoianova are Couturissimo’s Artistic Directors. On Aura Tout Vu is their own fashion brand. The duet creates Couture collections, extravagant accessories and amazing luxury items with twisted humour and flamboyance. Amongst their fans, Madona, Beyoncé, Gwen Stefani and Lady Gaga…
A Filipino designer, Michael Cinco works on an ultra-glamourous and even almost Hollywood shape. He is undeniable the most demanding designer in Dubai. His collections, which are perfect for the Red Carpet has already won over Lady Gaga, Britney Spears and Jennifer Lopez.
A Korean designer, a graduate of ESMOD, Zio Song is acknowledged as one of the major designers in his country. In Asia, his masculine design with generous volume and well-architected, is also loved for its “Western Europa” stylistic influences. He is well recognized by his arty prints and contemporary design of absolute black.