Born and raised in Singapore, Australia-based Willabelle Ong is the creative mind, worldwide correspondent, and travel enthusiast behind the luxury lifestyle and fashion website, Pale Division. She has been approached to collaborate with major fashion players like Gucci, Dolce & Gabbana, Swarovski and SK-II, among many others. Celebrated for her own distinctive style, Willabelle has become highly regarded for her ability to play with color and trends in her rich online visual imagery. Particularly recognised for a strong global reach, Willabelle is regularly invited and flown to grace events, and has been profiled in global publications like Nylon, Teen Vogue, Cleo, Her World, and Fashion TV.