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Shanghai Press Conference<br><br>

It is fitting that this past July, the Asian Couture Federation (ACF) journeyed to the ‘Paris of the East,’ to meet China’s press and provide an exclusive preview of next season’s couture-infused COUTURÍSIMMO collection. After the exclusive Shanghai preview this inspiring collection will officially debut in September 2017 at Kensington Palace, the former home of fashion icon Her Royal Highness Princess Diana. This event will take place around the 20th anniversary of her untimely passing. As a hugely important patron and lover of the fashion industry, a more suitable location could not have been found to debut the new COUTURÍSIMMO collection.

Long a hub of all things fashion and as one of the great crossroads cities of the world, Shanghai increasingly seduces the global cognoscenti, from the leafy surrounds of Xintiandi, to the stone facades of the Bund and across to the gleaming towers of Pudong. Although the city is at once fantastically modern, it is still undeniably steeped in the legendary glamour and decadence of iconic 1920's Shanghai.

This great city on the river was the perfect location to gather some of China’s key style-influencers, buyers and fashion critics together to network and enjoy a sneak preview of the cosmopolitan fabulousness of COUTURÍSIMMO's latest designs. Sebastian Gunawan, the Asian Couture Federation’s Couturier Extraordinaire showcased incredible Indonesian and european-inspired fabrics, feminine fitted waists and flowing gowns whilst the Creative Directors of COUTURíSIMMO 'On Aura Tout Vu' showcased their signature dramatic looks and flattering silhouettes in the dynamic and tasteful surroundings of the K11 retail destination. Further new designs were debuted from the inimitable Michael Cinco and Korea’s venerable SONGZIO.

Proceedings were kicked-off with speeches and valuable insights on the changing nature of the fashion industry provided by ACF Founding President Frank Cintamani, ACF Vice President Emily Hwang, ACF Governor Jack Cao and Paris-based ACF International Couturiers Extraordinaires Livia Stoianova and Yassen Samouilov (On Aura Tout Vu).

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