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Grand opening ceremony of Jinan in Style International Fashion Week

A dialogue between the cultural city of Jinan and international fashion design masters.

By Jinan Municipal Government & the Asian Couture Federation (ACF)

Jinan in Style International Fashion Week, hosted by the Jinan Municipal Government and the Asian Couture Federation (ACF), has officially opened in Jinan International Fashion Creative Center, Shandong, China, the three-day international fashion week started on November 19 and will run until November 21. This is the first couture fashion week hosted by the ACF in China with six couturiers all of whom are world class design masters gathered in Jinan. With a focus on building a platform for global fashion design innovators, the event celebrates the borderless nature of creativity and seeks to promote the revival and flourishing of traditional culture and artisan skills in the contemporary era.

Jinan in Style International Fashion Week focuses on the global trend of integrating traditional culture with contemporary design. Shandong,"hometown of Confucius and Mencius, state of rites", is the centre of Chinese traditional culture. It provides an occasion for international couturiers to have discussions and dialogues in this famous cultural city. It reflects not only the overall positioning of "fashion culture" represented by this international fashion week, but also has important practical significance for Shandong, where the textile and clothing industry is one of its key pillar industries. In doing so, it promotes the local textile and clothing industry in line with the a strong international design ethos and hopes to accelerate the process of industrial upgrading from manufacturing to brand design, to create an open and dynamic position for Jinan on the global fashion market.

This event brings together important members of ACF, whose member designers are all internationally famous couture designers, fashion industry leaders and experts. They will be an integral part of the Jinan in Style International Fashion Week opening ceremony, ACF Awards Gala, Forum with Masters and six top couture fashion shows. The three-day event will present the most authoritative and influential creative and knowledge exchanges in the fashion industry and a sensory feast integrating fashion and culture.